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Rain, rain, go away?
Last week was rough. The graceful mama oak tree that had given our home shade, privacy, and habitat dropped a giant limb directly on top of my car - taking down both our electrical to our home (and our poor neighbor's) and totaled the car in one dramatic fell swoop. We promptly had called an PG&E (safety first!) and an arborist, and in 24 hours the tree was removed entirely (poor thing was completely rotted out) and we were left with a gaping hole in our yard (and our hearts)
Jessica Waggoner
6 days ago2 min read


The Secret to a Top-Dollar Sale? These 4 Things
Imagine… …you have decided it’s time to sell your home. You know that in the East Bay, beautifully presented homes command premium prices. But you are unsure of where to start and which are smart investments… …OR, you aren’t ready to sell anytime soon, but the home you’re in now is not your “forever” home. What improvements make sense and are advised if you were to sell at a future point in time? You’re ready to consult with your Realtor, as they can support you in making the
Jessica Waggoner
7 days ago4 min read


Moving from House A to House B
Over the past seven years, I’ve supported dozens of clients who are moving from one home to the next. The very proposition of selling one home and buying another - the move, the money, the change - can be overwhelming. When clients approach me, most bring optimism and enthusiasm (and a healthy dose of anxiety and fear) to the table. I hope to ease the path by simplifying it, so allow me to explain the two most common paths for accomplishing the BIG task of selling House A and
Jessica Waggoner
Aug 144 min read


Midsummer Musings and AI IPO
We’re solidly in mid-summer, and the real estate market is predictably a touch calmer than the frenetic spring we typically experience. For multiple reasons (vacations, buyer fatigue after a breakneck spring, the “normal” school rhythms disrupted), buyers can be distracted during this season and sellers often wait to list their home until everyone is back in town in the fall. For the intrepid buyer, summer can be a great time to win a home with less competition. Similarly
Jessica Waggoner
Jul 212 min read


The Truth About List Price in the East Bay Housing Market
Wondering why East Bay homes sell 40% over list price? You're not alone. The list price isn't a reflection of value — it's a marketing tool designed to attract the right buyers. From artificially low listings that spark bidding wars to transparent pricing on complex homes, every list strategy sends a signal. Learn how to decode East Bay home prices in 2026 and work with a local agent to uncover true market value.
Jessica Waggoner
Apr 233 min read


June Waggoner Interviews Jess
Jess's daughter June interviews her as she launches here own real estate practice!
Jessica Waggoner
Apr 113 min read


The Best Neighborhoods in San Francisco's East Bay
I was born and raised in the East Bay. While I spent the majority of my 20's galavanting around the world with the Peace Corps and pursuing higher studies in Chicago, I always knew I'd return home some day. It's here (in Oakland) that I have raised my family and put down my roots and I love supporting my neighbors in doing the same. Impeccable gardens surround this East Bay craftsman home 1. Berkeley Berkeley is renowned for its prestigious university, vibrant arts scene, and
Jessica Waggoner
Mar 264 min read


Current Oakland Real Estate Market Trends Explained
As someone who has lived in Oakland and loved Oakland for over 17 years, I welcome new neighbors and am honored to support my current community in their home sales! The Oakland real estate market is experiencing a dynamic shift, influenced by various factors such as economic conditions, demographic changes, and evolving buyer preferences. Understanding these trends is crucial for potential buyers, sellers, and investors looking to navigate this vibrant market effectively. In
Jessica Waggoner
Mar 263 min read


Top Tips for Buying a Home in Berkeley
Buying a home is one of the most significant decisions you'll ever make. For many, it represents not just a financial investment but also a personal milestone. If you're considering purchasing a home in Berkeley, California, you're in for a treat. This vibrant city is known for its rich culture, excellent educational institutions, and beautiful landscapes. However, navigating the real estate market can be challenging. Here are some top tips to help you make informed decisions
Jessica Waggoner
Mar 264 min read
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